Most summer-revenue advice starts with a list of ideas. This article starts with the studio strengths, audience source, workload and numbers that decide which offer is actually worth running.

You teach completely differently from the studio four streets away. You know that. Your existing clients know that. But the parent comparing your schedule against theirs on a Tuesday evening cannot see any of it.

Here is how to fix it by writing Class name that does it’s job, adding a right subtitle and writing a class description that works for you and not against you.